Shirts on a rail

Carousel supports Thomas Pink as Official Outfitter of the British & Irish Lions

21 July 2017

Carousel is proud to announce its recent work with Thomas Pink – the Modern Shirtmaker – to satisfy the complex logistics required to fulfil its role as the Official Outfitter of the British & Irish Lions.

As the Lions embarked on their tour of New Zealand this year, Thomas Pink fitted all players with the official outfits, ahead of the start of the tournament in June. Carousel was brought on board to help coordinate the fittings for the players.

The fitting processes could have proved challenging, as it involved the movement of all outfits for the squad - including the world-renowned Pink suits, shoes and accessories - across various locations and timed to coordinate with players’ strict schedules. However Thomas Pink opted for a personalised logistics solution from Carousel as this offered more flexibility and control over the movement of the garments, without the need to compromise.

Carousel successfully delivered all of the required garments to players at key locations in Edinburgh, Cardiff, Dublin and London at specified times. With Carousel, Thomas Pink was able to offer more flexibility and control over the movement of these garments.

About the solution

Carousel designed a completely personalised, high-touch solution to ensure the items arrived at the right location, at the agreed time and in an exceptional condition. By using the same dedicated vehicle and driver for the whole project, Carousel was able to meet even the tightest of deadlines, which included early drop-offs and late night collections.

As the items could not be folded, Carousel also used a specialist vehicle to transfer the suits on rails. Carousel’s Powerful Technology underpinned the whole solution, bringing greater control and visibility and allowing Thomas Pink to track all deliveries at any point in the process.

Andrew Ovenden, Special Services Director at Carousel said: “Due to the project’s complex needs, Thomas Pink required a completely bespoke solution. The garments had to be handled in the right way, and delivered at the right time, with no room for error. We achieved this by using the same driver for the whole trip, while our unrivalled technology solutions gave Thomas Pink complete control and the security they required.”

“To complete the fittings we had to work around a really tight schedule, sometimes giving ourselves only half a day movement time between locations. Carousel offered us the flexibility we needed and we were able to adhere to tight timelines, in the swift and crisp manner that our business is accustomed to." HOLLY BROWNE, LIONS PROJECT MANAGER AT THOMAS PINK.